
was walking with contributing editor, Kevin Oliver Tucker through downtown Manhattan last fall researching ideas to make-over my den. This section of New York City called SoHo is particularly known for its European influence on home decor, fashion, art and design including high-end boutiques, contemporary art galleries and trendy restaurants.
One of our Italian discoveries during our trek was the Gruppo Tomasella showroom on Greene Street; contemporary furniture, designed and manufactured in Italy.
In this video, Kevin talks with Cecelia Moles about Italian style and discovers pieces in the collection that exemplify commitment to design, innovation and functionality.
DISCOVER: Gruppo Tomasella
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SHELLY KLEIN: We started this product line in 2004. I stumbled upon this technique of embroidery that I fell in love with and thought creating a product line around my drawings seemed like a unique and interesting idea. We have a few types of products. Some of the more figurative pieces are more what my studio work looks like. Those are pieces that come directly from my drawings and paintings. I’m thinking about topics such as loneliness and connectedness and looking at individual people and trying to convey a feeling. We also think our textiles and the embroidery process is so beautiful all by itself that we also have a set of designs that are patterns that utilizes the beauty of the process, so together it forms this kind of complete look which we’re enthusiastic about.

SK: We try to use the most sustainable fabric we can, based on what we want the visual to look like. Some of our textiles are certified organic and that’s wonderful when that can happen. Other times we use a material such as hemp which we know is grown in a more ecologically responsible way than some other textiles. While it’s not certified organic necessarily, we try to make a responsible choice. We’ll also use flax. Just the process of growing flax is less demanding on the environment than say cotton for example.
SK: Certainly, there’s a lot of design in Grand Rapids, MI especially because of the contract furniture industry [Herman Miller and Steelcase] and my mom’s [Mary Klein] background is in furniture, so I was exposed to a high level of design at a young age. I really like it here. Grand Rapids is a big, small city. It’s a nice comfortable place to live and allows me to have this business which is attached to my home. It’s a nice life and that’s always inspiring.
SK: When you get into a groove of looking inside, for me, sadness is that thing that bubbles up to the surface. It’s something that I feel burdened with and of course I keep in check and in my day-to-day life I manage it — but when I make art, I’m very interested in dealing with the things that sit with me in my sub-conscious. When I make art, sadness is the theme and always has been.

SK: We did a project for the Affinia Shelburne Hotel in New York. We created artwork for the lobby and textiles for all the guest rooms. It’s a lot of fun to create on that scale. — One of our most popular products is our family series; including custom pillows and wall art. The idea is that you can pick from our offering of characters, the ones that best represent your family and that’s kind of a semi-custom project.

SK: I feel a shift of both visually and with products; a shift to convey a feeling with line and color and not necessarily with illustrative imagery. My last introduction of textiles had a lot of patterns and I’m excited about it. The other shift is a line of ceramics with our images on them. It seems like a natural progression for us to add some other types of products to the line.

SK: I’m lucky to have this alternate form of communication at my disposal. So if I have something to say, I can say it through arts. I’m not always so good with words, but I am good at making a visual representation of a feeling. For me, art is a wonderful way to communicate with people in a deeper way. The business is an extension of that. I can reach a certain amount of people with my drawing and painting work, but I can reach many, many more people if I have a product line that is sold nationally and internationally through hundreds of outlets. It’s a wonderful feeling to put my works out there to remote places and I’m communicating to people I’ve never met. If someone responds to the imagery – I’ve done my job.
DISCOVER: K Studio
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brandnewdaydesigns: You define your furniture as sculptural…
Robert: The majority of the furniture is made out of iron and it’s all fabricated steel. We’re really known for steel structures because we bring a sculptural finesse to the manufacturing process. And we use sculptural techniques in the finishing process that aren’t readily available to normal steel fabricators.

Alice: We also do fine woodworking. We have beautiful walnut tops.
Robert: We try to stick with traditional indigenous woods. We’ve been using black walnut almost exclusively for the past couple of years. We’ll do it in either a natural or ebonized finish – desk, dining tables and credenzas. It’s a nice juxtaposition with a steel structure that’s very modern with a traditional walnut element.
Alice: We’ve done work with different stones – slate, marble and sandstone. We have upholstered pieces and work in leather and velvet as well. When you have one of our pieces in your home, it adds so much more because it makes a statement. It’s a piece of fine art, but it’s functional, durable and strong.
bndd: What is your background?
Robert: Alice and I both have fine arts backgrounds. Alice went to New England School of Photography and the School of the Museum of Fine Arts, Boston and I went to the Maryland Institute College of Art in Baltimore. So we’re very much hands-on design and manufacturing. We do ninety-nine percent of the manufacturing in our own shop with help from people in town. We design everything ourselves and take it to market as well.

bndd: Has living in Maine influenced your design style?
Robert: A lot of times we’ll go down to the antique stores. By walking through 10,000 square feet of antiques you get all kinds of design inspirations from items that have been created from the past 200 years. So we’ll take some of those ideas and put a modern and urban twist on it.
bndd: Would you agree that most designers who do their own manufacturing have to have a system in place for custom orders?
Robert: Yes. We were doing a lot of quantity production for stores, but since the market changed – five or six years ago – most of our orders are for custom pieces. Everyone wants something designed specifically for them. We’ll use our set designs, for example a dining table and change the dimensions. It takes us about six to eight weeks. We kind of back-ended into custom [work] because we can do it and there’s a demand for it.
bndd: What do you think it is about Run Run Studio that encourages customers looking for custom furniture?
Alice: Sometimes when you see steel or metal pieces, the rivets are heavy and it has crudeness to it. Robert’s work is very refined and beautifully finished. It’s cleanly done and that appeals to a lot of our high-end customers.
bndd: Where do you see yourself in five years?
Robert: That’s an active question. Everything is in such flux with the marketplace. We continually try to bring quality products and try to get as wide an appeal. We’ve been developing a lot of artwork pieces. Instead of just doing the furniture which is the foundation of the business, we’re bringing in softer items like pillows using some of the imagery within the artwork to help soften the furniture creating more products that reflect the same aesthetic. We’re also developing furniture storage pieces including our own line of knobs and door pulls.

bndd: Being an artist – and certainly one that oversees design + manufacturing is very hard work wouldn’t you agree? What is it that drives artists?
Robert: It is very hard work. I’m very active in the shop every day. If you don’t love it, it’s very difficult to do. When I started doing sculptures over 20 years ago, it was as if something clicked and said this is what I’m supposed to be doing. I love the creative challenges in coming up with a piece and thinking of a new solution to a traditional design.
Alice: There isn’t a choice sometimes. It comes out [of artists]. They’re compelled to create and produce and it’s a part of their essence; their being. From what I’ve observed of different artist, very famous or lesser known, they seem to have a day-to-day interaction with their art and the world. It’s a constant throughout the years. It’s not a part-time thing. Robert is definitely that kind of artist.
DISCOVER: Run Run Studio, Inc.
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Inspired by the cupcake craze and cake designing shows on television — Los Angeles, CA based, graphic design artist, Andrea Corscadden launched her own custom cupcake and cookie business — affectionately named Cupookie…

brandnewdaydesigns: What do you call yourself?
Andrea Corscadden: I’m a cookie artisan (laughs).
bndd: How did you get started?
AC: While living in New York City a couple of years ago, I took some classes at the Institute of Culinary Education (I.C.E.) and fell in love with all the pastry programs and cake designing classes. The cookie designing is what I fell in love with because you can really get detailed. It’s an art.
bndd: The designs and shapes of your cookies are very intricate. Do you really expect people to eat them?
AC: A lot of the cookies I make are for family and friends. I went to my Dad’s house a while back and found a bunch of my cookies in his freezer still in the wrapper. I’m like “You need to eat these because when you get around to [eating them], they’re not going to taste as good.” I definitely want people to eat my cookies. I was taught by a chef in one of my classes at I.C.E., “If your cookie is beautiful, that’s great, but if it doesn’t taste good, people won’t come back.” Taste is more important than looks. A lot of the cookies I make are used as party favors, so I put them in individual bags and tie them with pretty ribbon. I recently got married and I did all my wedding favors. I made these big cookies shaped like a wedding cake with really pretty flowers on them. Four or five people said they weren’t going to eat those; they were going to hang on to them – and they’re still in their freezers.

bndd: Wedding favors are big for you. What are some of the other custom cookie designs you’ve created?
AC: Hello Kitty is pretty popular. I do a lot of baby shower themed cookies, like the onesies or ducks or babies feet. People have ordered hearts for Valentine’s Day. Lot’s of holidays [themes]. Also, people are always looking to make their birthday parties special.
bndd: Your henna designs are especially unique. How did that come about?
AC: I’ve always been a fan of intricate designs. I love working on something even if it’s very detailed and takes me a long time. I was brainstorming and searching for designs on the computer. I’d always liked henna designs, but had never really paid attention to all the detail. I started piping away on a cookie and it’s probably one of my favorite cookies to do. The henna designed cookies cost more because they take longer to make, but I love creating them.
bndd: Where do you see yourself in five years?
AC: I don’t see myself opening up a storefront working 14 or 16 ours a day because a lot of this I do for fun. The extra money is nice, but I’m motivated to do this for the art of it. I’ve had a few orders where I’m up late at night and I’m trying to finish and it gets stressful. I get it – it’s a business too — but when it comes down to it, it’s the design and art that I love the most. Eventually, I’d like to sell to some local markets and maybe get some orders for some special events.
bndd: Do you consider Cookie Monster a friend or a foe?
AC: (Laughs) I consider him a friend. He loves cookies and so do I!
DISCOVER: Cupookie
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Indeed many of us are using our mobile devices to find out what time it is, but it’s our appreciation of fashion, tradition and status that are going to keep wristwatches around for a long time.
Our newfound dependence on ‘techno-time’ has created an opportunity for London based designer Crispin Jones: ”Now everyone carries a cellphone; the watch is liberated from it’s purely functional role and can carry some new messages and behaviors.”

Mr Jones Watches aims to create modern, dynamic and satirical watches that may or frankly may not tell the time, but always make a statement.
Mr. Jones Watches includes the collection — Master of Time — a collaboration alongside prominent British creative spirits including writer and filmaker Iain Sinclair, comedian William Andrews, artist Brian Catling, DJ Tom Middleton and cyclist Graeme Obree.
Many of the designer pieces are a limited, signed and numbered edition of 100 pieces.
DISCOVER: Mr. Jones Watches
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Scratch Tracks is all about on-the-go and colorful accessories inspired by music, fashion and technology. Collections include retro designed backpacks and messenger bags with built in amplifiers and speakers that conveniently connect to digital music players and smart-phones.

Fydelity Stereo Bags - New York International Gift Fair
You can show your personal style with colorful camera cases, phone covers, usb accessories and portable speakers. There’s also a series of backpacks and bags that capture and store energy from the sun that can be used to recharge portable gadgets.
Scratch Tracks ‘Rock-It Scientist’, Jason Entner says, “It’s all about Living In The Mix; it’s about different styles blended together to come up with something original.”
In this video, Entner shows-off some of Scratch Tracks functional and imaginative products inspired by music.
DISCOVER: Scratch Tracks
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